The food and diet industries are massive business and the physology they use in their marketing is extremely clever and very covered, by that I mean it speaks to us often on an unconscious level, convincing us that there product is the one that is going to solve our problem.
Yes, it might seem perfectly plausable that what they are saying is correct that is because they are playing on all of the beliefs and values surrounding yourself, your weight and your previous inability to lose weight.
Without even questioning we buy into this, chasing the idea that we will be able to lose weight easily, without dieting or exercising.
This isn't going to happen!
Through experience I have learnt that in order to achieve long term weight loss it is first necessary to explore the underlying problems behind our weight gain.
Not the reason you tell yourself, but the real reason.
You see, as humans we are subject to external influences all the time and all too often the reason we seem unable to lose weight is the result of several supporting negative influences, these are controlled by our subconscious and once exposed can be discounted through investigation of our other beliefs and values and then replaced with more positive supported beliefs.
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